Maximising Trade Show Opportunities
We give you the tips and tools on getting the most from a trade show/exhibition
- Why should you attend?
Join NDI in partnership with Xel Training & Development for our 3 hour course which will give you the tips and tools on getting the most from a trade show/exhibition and incorporates the following areas:
- What to do pre-show e.g. social media marketing and arranging meetings
- Presenting your stand and how to attract visitors into your space
- Appropriately greeting and engaging visitors to the stand
- Using core selling skills – questioning, listening & identifying customer needs and objection handling
- Following up on leads in a timely manner
- Describing what trade shows can and can't do for business
- Setting realistic goals/objectives for shows/exhibitions
- Adhering to professional appearance and etiquette standards during trade shows/exhibitions…the do’s and don’ts
- Who should attend?
- NDI Members
- Business Development Managers