Make Venues will convene a focus group of senior event professionals, from across the corporate and agency markets, to understand the latest thinking around food at events. The meeting will take place at The Meetings Show this week and will feature representatives from Barclays, The Association of MBA’s, The Live Group and Black Box Partnership.
The initiative follows Make Venue’s recent launch of its ‘Make Food’ brand, and the increased emphasis by meeting and events professionals to reassess the role of food in events, and particularly its wider impacts on the environment. As part of the focus group session, the group will discuss the attitudes of delegates, the current trends, and how event organisers see these playing out for the remainder of 2019 and into 2020.
“Food has always been, and always will be, a critical part of any event. However, the recent food revolution is more about its place in wider society and how it plays out in front of an increasingly aware and responsible delegation,” comments David Vaughton, Managing Director, Make Venues. “This focus group is about hearing the opinions of event organisers, and to understand how much of these perceptions are being played out in reality on the floor of events.”
Last month Make Venues launched Make Food, with the company’s vision for a more modern food approach announced to customers of the venue group as well as the wider events industry.