Venue Brand Unveils New Brand & Growth Strategy
19th February 19, UK: EEF Venues has today unveiled the venue group’s new and contemporary brand, Make Venues. The announcement follows the conclusion of the brand’s five-year growth strategy that has seen it grow its turnover by 45%, and marks the beginning of a new and ambitious strategy across its Woodland Grange, Engineers’ House and Broadway House venues.
Make Venues reflects the rebrand of EEF to Make UK, which also goes live today, and is reflective of the style, performance focus and achievements of EEF Venues. The new direction has been led by Managing Director, David Vaughton, and underlines the growing ambition of the award-winning business.
In 2018, EEF Venues introduced the Engine Room capital expenditure fund which, during the next two to three years, will continue to finance a series of renovations, improvements and extensions across the group‘s venues as part of the new and ambitious strategy.
“We are excited to share our dynamic new brand with the meetings and events industry. It captures the essence of our business and its many achievements, but also where we are today; one of the most respected venue brands working in the industry,” commented David Vaughton, Managing Director, Make Venues. “We continue to exceed our client and stakeholder expectations, but we also want more, and feel under the new Make Venues brand we can begin a new era of ambitious growth. The brand contemporizes our offering and we feel it is more relevant in a new age of experience marketing and high-quality business events.”
As well as exceptional performance as a brand, all three venues have also earned a reputation for outstanding levels of service and the continued recognition from clients. This service quality has been the foundation of the group’s success, with the team sitting at the top of the Group BVA BDRC charts for several years.
The Make Venues team are keen to make 2019 the year of change and they’re excited to share their new brand and demonstrate that ‘the world is changing and so are we.