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Members’ benefits include:

  • Access to strategic insights, expert analysis, practical advice and inspiration.
  • Exclusive invitations to member-only networking events

Maximising Trade Show Opportunities

We give you the tips and tools on getting the most from a trade show/exhibition

  • Why should you attend?
  • Join NDI in partnership with Xel Training & Development for our 3 hour course which will give you the tips and tools on getting the most from a trade show/exhibition and incorporates the following areas:

    • What to do pre-show e.g. social media marketing and arranging meetings
    • Presenting your stand and how to attract visitors into your space
    • Appropriately greeting and engaging visitors to the stand
    • Using core selling skills – questioning, listening & identifying customer needs and objection handling
    • Following up on leads in a timely manner
    • Describing what trade shows can and can't do for business
    • Setting realistic goals/objectives for shows/exhibitions
    • Adhering to professional appearance and etiquette standards during trade shows/exhibitions…the do’s and don’ts
  • Who should attend?
    • NDI Members
    • Non-members
    • Business Development Managers
    • MD’s